As a leading industry commentator the agency needed to update and align the site to reflect modern trends in online publishing. Herman had a clear vision of the functionality of the site and it was up to 60 layers of cake to create a platform and aesthetic that ties it together. From a visual perspective the site was designed to deliver his content in an engaged and reader-friendly way.  The agency started by establishing a visual identity for Marklives.com that reflects its position as independent mouthpiece of the industry. The simplistic, yet striking visual identity was adapted throughout the site and is reflected in both the look & feel and navigation experience.

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