After a strategic and creative pitch between three agencies, Heinz chose 60 layers of cake to launch its new soft-drink for Karvan Cevitam, called KC Fris.

The Dutch soft-drink brand Karvan Cevitam, well-known for its real fruit ingredients and having no added sweeteners, will launch KC Fris as an unique product in the European soft drink segment.

60 layers of cake has been tasked to develop the TV, print, PR and in-store elements for the launch campaign . The work will be succeeded by a new brand campaign for Karvan Cevitam in March of 2012. 60 layers of cake is now the agency of record for three brands in the Heinz stable.