Our CEO Ben Wren started his career in London in 1993 at Grey Direct working on the Toyota account. Over the next 9 years he worked at some of the finest ad agencies in London with career highlights at Wieden+Kennedy running the Nike business and EuroRSCG on the Microsoft and Haagen Dazs accounts.

In 2002 Ben started his own integrated agency called Aloha Advertising. Aloha was incredibly successful with a large range of clients that included: Stephen King, Fat Face, The History Channel and Cancer Research UK.

In 2007 Ben made the move to Cape Town, and after a short visit to Ogilvy where he was responsible for the Old Mutual account, became the Client Service Director at The Jupiter Drawing Room. At TJDR Ben oversaw the Account Management department and was responsible for the well being of all clients. He was also on the Management team and responsible for new business.

In 2010 Ben partnered up with the Operations Director of the Jupiter Drawing Room in Cape Town to launch 60 Layers of Cake Africa. Both Ben and Michael share the vision that ad agencies should be truly integrated and this can only be achieved by challenging existing agency business models.

Under the collaborative communication business model the new agency offers whatever it takes to start, build and maintain relationships between a brand and its consumers.

Contact Ben Wren via mail on ben@60layersofcake.co.za or call him on +27 (0) 762 440 833 or at the office on +27 (0) 214 214 704.