LAYERS OF CAKE collaborative communication since 2005
60 Blog
Corks are popping at 60 layers
The year has started off for creative agency 60 layers of cake with much the same vigour as with which it came to a close at the end of 2011. Occasions for popping corks have been plentiful in the office as staffers celebrate its recent account wins. “What makes our latest win so special is [...]
Online shopping portal appoints 60 layers of cake
South Africa’s newest online fashion retail portal, Zando has appointed collaborative communications agency 60 layers of cake as its creative partner after a three-way pitch for the business.
European art consultancy appoints 60 layers of cake
Hot on the heels of a recent account wins, 60 layers of cake Cape Town is excited to announce their appointment by the Link Art Company.
60 layers of cake serves up new business wins
The Cape Town office of 60 layers of cake recently had the pleasure of adding both Chef Craig Cormack and Chef Bertus Basson to its list of clients.
60 layers of cake redesigns MarkLives.com
Independent freelance journalist in the marketing, advertising and media industry, Herman Manson asked 60 layers of cake Cape Town to redesign his website, Marklives.com
Glacéau vitaminwater comes to 60 layers of cake
60 layers of cake South Africa is pleased to announce their appointment by The Coca-Cola Company on its glacéau vitaminwater brand.
A taste for horror at 60 layers of cake
Two of the 60 layers of cake Cape Town staffers we’re recently involved in the shooting of local short film, The Beargarden.
Heinz chooses 60 layers of cake
After a pitch with 2 other agencies, 60 layers of cake Amsterdam won the Heinz pitch. For the last few weeks the agency has been collaborating with Heinz on the new brand strategy for Wijko satésaus, a famous Dutch brand.
Project CreativitY seeks to define creativity
Accompanying their June issue, AdVantage magazine introduced a new supplement titled ‘Future of Advertising’. As part of the supplement they asked “10 ‘younger’ agency shops their interpretation of creativity in advertising today”. The agencies were giving carte blanche in their interpretation.
Multi talent Sami Shirhan joins the team
After working in the Amsterdam Hub for about 3 months on projects for both the Cape Town and Amsterdam offices, Sami officially joins 60 layers of cake. He will travel between Amsterdam and Cape Town for numerous projects collaborating with the core team in Loop Street and a mixed creative team in Amsterdam.
Collaborative Keystone session with Heinz
After working with Heinz for over 3 months now they invited us to join them in a brand Keynote session.
Quite unique since this is normally an internal process. So after creating a communication strategy and 2 TV commercials, on air now, we are now truly IN the brand via an open collaboration with food service and consumer comms.
Fusion at 60 layers of cake South Africa
Leading Business Process Outsourcing (BPO) provider, Fusion Outsourcing Services, trading as Fusion SA, have appointed 60 layers of cake Cape Town to redesign and implement a complete overhaul of its corporate identity across all business units.
Flexible working conditions becoming global norm
Herman Manson wrote a much needed article about Flexible working conditions becoming global norm, but adland still missing out. At 60 layers of cake we already knew this as we founded collaborative communications as the new advertising agency model back in 2005.
60 works for GolfJunkie
A good start of 2011 as 60 layers of cake started to work for a new client; Golf Junkie. A Dutch sports/fashion brand operating in the Netherlands, Asia and America. At the moment we’re busy with preparations for the first shoot. We’ll publish the works end of February.
60 layers of cake worth its salt
Following on recent account wins, collaborative communications agency, 60 layers of cake Cape Town is proud to announce they have been appointed by renowned chef and entrepreneur, Craig Cormack to develop the visual brand identity for his bespoke range of premium salt.
Going Dutch by Herman Manson
60 layers of cake Cape Town’s Ben Wren and creative partner from the Amsterdam office, Roger Beekman recently sat down with freelance business journalist and media commentator, Herman Manson to discuss their collaborative communications model.
60 layers of cake catch the Getaway travel bug
2011 is off to a flying start for collaborative communications agency, 60 layers of cake Cape Town as they have been appointed by Ramsay Media’s Getaway Magazine.
Amsterdam Becomes Hub for Small….
We’re a featured ‘Amsterdam Becomes Hub for Small, Collaborative Agencies.’ an article written by Wouter Boon for Advertising Age[..]
TED + WOMEN = TEDxAmsterdamWomen
Amsterdam will be part of TEDWomen in the form as an TEDx event called ‘TEDxAmsterdamWomen’ on the 7th and 8th of December. We’ll be helping them with their online and offline communication.
The Body Shop starts collaborating with 60 layers
Collaborative communication advertising agency 60 layers of cake is excited to announce it has started to work with retailer The Body Shop.
Puma Golf appoints 60 layers of cake
Collaborative Communication and advertising agency 60 layers of cake Amsterdam launches new clothing line for Puma golf wear. The concept of “Travel Light” was created for a new line of Puma ultra light golf wear.
Glamour wins Mercur award: Magazine of the year
We congratulate Glamour with being multi-nominated for the prestigious Aldipress Mercur Magazine awards and winning the much deserved grand prize of: MAGAZINE OF THE YEAR 2010. Read the interview with Karin Swerink in Adformatie
TEDxAmsterdam: A tsunami of inspiration…
A tsunami of inspiration and collaboration opportunities. A true privilege to be part of the TED community, in an active role for TEDxAmsterdamWomen and as a guest yesterday at TEDxAmsterdam. It is amazing to see what happens when you connect people’s talents, insights, ideas and view on things. A living proof that “Collaborativeness” is the [...]
60 works for Opinel
The Famous French handmade knife brand Opinel hired us to do all their Dutch communication. Opinel, handmade knifes since 1890, is going to try and open the Dutch[...]
